Looker Studio (formerly Data Studio) is a tool from Google that lets you visualise data from multiple different sources. Connect Looker Studio to Google Analytics, Search Console, and Google Ads and you have the makings of a dashboard that shows you all your website’s data in one place.

The trick to Looker Studio is knowing what data to display and how to display it. The flexibility of the tool and the wide range of options from a blank canvas is an overwhelming prospect - it’s a tool that demands knowledge of the underlying data.

As well as the power in report creation, Looker Studio dashboards can be “set and forget” with the data automatically updating depending on the chosen time frame. Add to this the options to control who can see or share the reports and Looker Studio becomes a very useful companion to Google’s range of web tools.