Dashboard and Report Creation

Creating a report from scratch can take hours of trial and error and endless tinkering with layouts, data sources, filters and dimensions. The standard template reports are a one size fits all solution that do little to contribute to understanding your data. My report creation takes all that off your plate.

• Fully scoped and documented process. Understanding your business needs defines what the dashboard needs to show.

• Report and data source creation. Connecting your web platforms to Looker Studio, testing the connections and sense checking the expected outputs.

• Report design and documentation with contextual descriptions of the data in plain english to help inform better business decisions.

Dashboard and Report Migration

Looker Studio was the tool to extract and visualise data from Universal Analytics. Many still have, and rely on, these now outdated dashboards and reports. It is possible to update Universal Anyalytics data sources to GA4 data sources but it takes an experienced eye to pick out the compatible dimensions and metrics.

• Fully scoped and documented process. Involved creating a working copy of the report and updating, leaving the original for reference.

• Matching old dimensions for equivalent new dimensions and checking data discrepencies between the sources.

• Adding context and descriptions where necessary.

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