Search Engine Optimisation is the process by which we make our websites easier for search engines to find and categorise.

People come to websites from different places, using different routes. One of the most important for regular traffic is Organic traffic. Organic traffic is the term used to describe website users who have come to your website from a search engine result. SEO is the process that gets users to click on the result for your website instead of one of your competitors.

Search Engine Optimisation can take different forms. The most common are on-site and off-site.

On-site optimisation looks at the things you can change on your website to improve the chances of your site ranking higher than a competitors.

Off-site involves reaching out to other websites to get them to link back to your website, some services will sell you backlinks, others might work a more PR style strategy.