The Analysts Training
Training tailored to your needs
Too often web analytics are misunderstood and overlooked. When so much of your advertsing spend creates digitial results, it is important to understand the data that led to those results.
It is possible to drive a car without knowing how the engine, brakes or gearbox work. And it is possible to use a computer without knowing about operating and random access memory. But if your car or computer breakdown or display odd behaviours you are exposed to, and reliant on, others to fix your problems for you.
That’s why I offer training sessions so you understand how your data is collected, how to find and visualise that data, and what data can and, importantly, cannot tell you.